RAW CUTS

Remember the time? Fishing with your Kids

You hear it all the time, 'take a kid fishing.' But until you do and see how those memories and lessons grow over time you might not understand how important it really is.
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Key West Tarpon

In Key West Florida, tarpon mass in large schools when they come into the harbor. The numbers, size, and the fighting ability of the tarpon make them the perfect focus group to field test a...
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Big fish on little tackle

The new Shimano Thunnus series of spinning reels have been redesigned with many new design features to help make the reel lighter and better suited for braided line. New Dartanium 2 drags, P...
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VIDEOS

Field Testing New Fishing Tackle in Key West

Designing new fishing tackle can be an involved process and for many years Key West harbor has been the proving grounds to field test new gear on the many tarpon that come into the deep wate...
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Shimano Talica Lever Drag Reel

Jose Wejebe introduces the new Shimano Talica metal lever drag fishing reel with two interchangeable drag cams that allow you to fish heavy drags for fish such as grouper, amberjack, and dol...
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Shimano Butterfly Jigs 2

With the introduction of the Butterfly Vertical Jigging system came the need to develop new products such as rods, wind on leaders, and tackle storage solutions.
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